Thank you for visiting Uplyft, which is owned and operated by Uplyft (“we” “our” or “us”). We want you to know how information about you is collected, used, and shared with others. We also want you to know about the choices you have when you visit us at https://www.uplyft.ca (the “Site”).
Information We Collect
When you visit our Site, send us or a Site writer an email, submit or comment on an article, or otherwise communicate with us or a Site writer, we may collect or have access to personal information that you voluntarily provide to us, a Site writer, or third parties acting on our behalf. We may also collect personal information from third parties, including without limitation, our business partners for marketing purposes and to deliver products or services you request. Personal information is information through which you can be identified such as your name, email address, photograph, and telephone number.
We may use (or authorize third parties to use) web beacons, cookies, pixel tags, scripts, e-tags and other technologies (“Tracking Technologies”) at our Site to collect information about you, your online behavior, your computer, and your mobile device to optimize Site functionality, collect statistics, and deliver content tailored to your interests. Such information may include, without limitation, the type of browser and operating system you are using, the domain name of your Internet service provider, your geographic location, the pages you visit, how long you visit each page, the unique number assigned to your server or Internet connection, etc. These are stored in log files. We may combine this automatically collected information with other information we collect about you. We do this to improve the services we offer you, to improve marketing and analytics or site functionality. We may also collect anonymized cookies and other data obtained through Tracking Technologies from third parties for ad-targeting purposes.
At this time, we do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions. However, you can change some of your privacy preferences through your browser. For example, you can delete browser cookies from your computer or set your browser to reject browser cookies. However, doing so may limit some functionalities of our Site. Also, blocking or deleting browser cookies may not block or delete other types of cookies including flash cookies. We use Local Storage (LS) such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our Site or to display advertising based upon your web browsing activity also use HTML5 or Local Shared Objects (LSO’s) such as Flash Cookies to collect and store information. Various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, please click here. For additional information about browser privacy preferences, please consult the “Help” section of your browser.
Our Site includes social media features, such as the Facebook “Like” button, and widgets, such as the “Share This” button or interactive mini-programs that run on our Site. These features may collect your Internet protocol address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy statement of the company providing the features.
Use of Information We Collect
We may use the information we collect for our own marketing and non-marketing purposes. For example, we may use your personal information to alert you to upcoming articles, features, or events.
We may share information collected through Tracking Technologies with third parties in Canada and other jurisdictions for marketing and non-marketing purposes. For example, information collected through Tracking Technologies may be shared with our affiliates and business partners for joint marketing purposes or for their own marketing purposes. In addition, we may merge personal information with information collected through Tracking Technologies and with information we may obtain from other sources and, as a result, such information may become personal information.
If you do not want us to use or share your personal information for marketing purposes, you may opt-out in accordance with the “How to Opt-Out” section below. In some instances, you may also opt-out of the use of information collected through Tracking Technologies for online behavioural advertising in accordance with the “How to Opt-Out” section below.
Information Collected by Third Parties
How to Opt-Out
If you do not want personal information that we collect about you to be used for our own marketing purposes or to be shared with third parties for their marketing purposes, you can opt-out of such use and sharing by emailing your request to us at [email protected] with the words “OPT-OUT” in the subject line of the email.
You can obtain information about your choices concerning online behavioural advertising including how you can opt-out of some uses of information collected by members of the Network Advertising Initiative that may serve advertisements at our Site by visiting http://www.networkadvertising.org/managing/opt_out.asp or if you are located in the European Union, please go to http://www.youronlinechoices.eu/. We adhere to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. You can opt-out of some uses of information collected by members of the Digital Advertising Alliance by clicking the “Ad Choices” link which is on our Site and in some advertising on our Site. For further information about the Digital Advertising Alliance, please visit http://www.aboutads.info.
Links to other Websites
Submissions and Comments
Access to Personal Information
You may access, update, and correct inaccuracies in your personal information which is in our custody and control by emailing us at [email protected]. We may request certain personal information from you for the purposes of verifying your identity. We will respond to your request within 30 days.
We will retain your personal information for as long as necessary to provide services you request (our newsletter, author profiles, etc.). We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of personal information in our custody or control. However, we cannot guarantee that these safeguards will prevent the unauthorized access, use or disclosure of your personal information.
Persons Under 18
Our Site is not intended for persons under 18 and we do not knowingly collect personal information from persons under 18. If you are the parent or guardian of a person under 18 and believe that he or she has provided personal information to us, please contact us at [email protected] and we will delete their information promptly.
Visitors Outside of Canada
Our business is located in Canada. Any information that you provide to us may be transferred to and processed in Canada. By using this Site, you consent to your information being collected, used, and transferred as disclosed herein.
Effective: April 20, 2017
UPDATED: February 13, 2018